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This web site c-o-equip.com states the following, "SALES NEW and USED - RENTALS - PARTS - SERVICE." Our analyzers noticed that the webpage stated " An innovating force that engineers, manufactures and distributes high-frequency and magnetic locators, pipe and cable locators, leak detectors, leak correlators, bore hole gradiometers and specialty locators." The Website also said " Precision utility location is an important part of the horizontal directional drilling process. Ring-O-Matics patented Cyclo-Jet Potholing Excavator is the fastest and cleanest method to locate underground u." The website's header had used equipment for sale as the most important optimized keyword. It is followed by company, tractor, and john deere which isn't as highly ranked as used equipment for sale. The next words c-o-equip.com used was tractors. rental was included but will not be seen by search parsers.